Carter Cabassa and Alex Michailoff were only two enthusiastic students in the University in Florida who decided to provide their peers with a brand-new solution for social life. They came to Interexy with an idea in mind – create an application that will allow people to live a happier and funnier life during university times and after. They collected money and decided to take our company as a trusted developer who will realize this idea through an award-winning product.
While there are many popular applications where people can share news about their life, like Instagram and Telegram, they are not made with teens in mind. Most of these platforms lack confidentiality, smooth workflow, and simplicity, as they are intended for people of all ages and have no barriers.
During COVID-19, Smak’s founders saw how their peers at University struggled with feeling lonely and isolated from social life. They understood it was time to change something and develop a custom application that would provide students and older people a safe place where they could chat with others, share news, and discuss something with no worries. While developing this app, we faced an issue with creating a well-thought-out system of tracking users’ content. However, we had only two months to provide clients with a ready-to-launch product with no bugs, so we put all dedication into this problem and solved it within a week. To ensure smooth and seamless operation of the app, Interexy’s development, QA, and marketing team performed functional and exploratory testing before first audits on marketplaces.
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We developed an application that allows users to easily get through the registration phase, create a personal profile, post a video, photo or text content and vote other’s posts using 1-5 grade. In order to enter a particular group, the user first had to get an invitation. This ensures the safety of shared content, allowing students to decide who will join their chat and whether they want someone to see their thoughts.
Once our BAs collected all information from clients, we carefully chose every team member for the project. We ensured all specialists from project managers to the QA team are aware of minor points admitted by Smak’s founders and have relevant experience with social applications, ensuring outstanding results and compliance with the industry’s policy privacy requirements.
Moving forward, users can also create a special anonymous chat with a particular person to secretly discuss interesting questions without worrying if someone can see their personal life. If someone is dissatisfied with content, photos, or videos provided by other users, they can easily complain per post. In case the post harshly violates the rules of the community, the admin can block the post, user, or both.
Since we had a limited budget on the UX/UI design, we decided to follow simplicity as the key to ensure accordance with the budget and still fascinating design of the application. For the UX part of the design, our team conducted preliminary research to familiarize the target audience they’re designing for and understand their pain points.
Our UX team ensured the app provides smooth and understandable human interaction with services and content provided, meaning, while making the product usable and ultimately desirable.
Going to the UI design, the final product has a match between the system and the real world, provides user control and freedom in actions, follows consistency and industry’s highest standards, is flexible to use, and has a minimalist aesthetic design.
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iOS Swift was chosen because it is smart, safe, fast, intuitive, and expressive for the process. It
allowed our developers to write reliable and stable code, providing appealing, user-friendly, and
successful applications for the iOS platform.
Laravel was our choice for the backend as it speeds up the whole development process and allows developers to reduce the app development time (we had only two months). This programming language also supports caching backend, which improves the overall performance of the final platform.
We went the extra mile to ensure our clients understood the whole process, could easily see every step of the development and design and were satisfied with what we provided. Even though we had a limited budget for the UX/UI design in the process due to client’s request, we offer an award-winning social application ready to launch, free from issues, with an enjoyable interface, user’s data safety, and reliable content. As a result, in collaboration with Interexy, the customer has successfully gotten through the Apple Store’s first review. What is more, the application gained a lot of interest and got numerous positive reviews even before launching, as clients published a video about Smak.
The founders are extremely happy with the results of the Smak social networking app. They received full support from Interexy in terms of consultations, design, programming, deployment, and implementation. We are proud that the app has been done within budget and deadlines, which was the main requirement of our clients.
Within a few months, this social network application gained numerous users from all across the world and has been rated as one of the most convenient apps to be a part of something greatRead case
My team and I are really happy with the product. The whole team is doing a fantastic job, I’m happy to report. I would also like to work together again to create and launch another product after we get this one off the groundRead case
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Within its first nine weeks, the app received 8,000 users and a 4.7-star rating. The platform is well designed and hasn’t had many bugs. Interexy LLC is fast and efficient at building new features as well as taking scope changes in stride. Expertise and responsiveness are hallmarks of their work.
I got an amazing product that was exactly what I envisioned when I first sat out & drew the plans. The two areas that I think where Stan & his team particularly excel: first is attention to detail (…) & secondly the kind of support they’ve provided after the app was largely complete. I’m sure the number of teams just do the bug work & leave it but they are [Interexy team] always on hand to answer any questions really at any time of day which is incredible. So I’d encourage anyone who wants to build any sort of product to use Stan & his team. It’ll accelerate your business and make your life a whole lot easier.
Before choosing Interexy, I’ve hired a firm out of India – they gave me a great price, great timeline (…). And after close to a year, they told me they couldn’t get the project done. Then I started to talk with Stan from Interexy. I hired them, they quoted me 8 weeks to get this project done, well, 8 weeks later – the project is done. Now I just have nothing but a great thing to say about the company – they were on time, great communication and just great people there. I’d 100% recommend Interexy for any web development or app development project that you have out there, they’re just fantastic.
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