We’ve already worked with the customer on a gay dating app, MUSL, and this time, they wanted to create a version of the app for straight people. The idea was to create not just another dating app but a social networking app providing a more open, trusted, and safe experience. All people need to connect, and HeyHeyHey helps them find exactly what they are looking for at the given moment.
The unique approach of creating three separate profiles (Friend, Flirt, and Fun) brought particular challenges, including ensuring privacy and security, setting up matching algorithms and profile synchronization, and improving user experience.