Paired is an online mobile game that takes place every Friday at 8 PM Toronto time. All players receive a push notification alerting them that the game is about to start. Tapping the notification brings them to a selection screen where they choose whether they are rural or urban, etc. Based on these selections, the game pairs them with someone who chooses the opposite. The options and partners are different each time.
Once paired, players are introduced to their partner and their location in Canada. The game consists of three turn-based puzzles the partners need to solve together: a jigsaw puzzle, a word scramble, and an ordering puzzle. The fastest team to complete all three puzzles splits the $100 prize, and the leaderboard displays the weekly winners.