Salesforce Health Cloud in Healthtech: Benefits, Features, Integration
Salesforce is a reputed software company that mostly operates in the niche of providing customer relationship management software for a range of industries. With millions of users collected in the Salesforce database, it offers numerous opportunities for organizations that implement CRM into their ecosystem.
The health industry has become one of the domains that can benefit from the Salesforce cloud integration. The market was valued at $282 billion and is suggested to grow at a CAGR of 7.9% from 2020 to 2027.
The key driving factors of this intense growth are massive population aging, increased preference for value-based healthcare, and increased popularity of remote health monitoring.
According to the World Health Organization (WHO) report, there were around 700 million people across the world aged above 65 years in 2019. The same report suggests that this number can double to 1.5 billion by 2050.
Most healthcare organizations run on a massive scale and have one thing in common – the use of CRM. While this is only one of numerous healthcare app ideas, Salesforce Health Cloud remains one of the most effective solutions for healthcare organizations of all sizes.
What is Salesforce Health Cloud?
Salesforce Health Cloud is a health IT CRM system that uses the power and security of cloud technology and incorporates doctor-patient relationships and record management services to help healthcare organizations deliver personalized and better care.
You can consider Salesforce Health Cloud as a medical CRM for your hospital or a private clinic. This technology allows doctors and caregivers easy access to the patient’s condition and medical history, managing the diseases smartly and offering a connected patient engagement experience.
Salesforce Health Cloud Allows Your Medical Staff to:
- Access the data of your clinical or non-clinical patient ( health conditions, prescriptions, medications, appointment history, preferences);
- Provide better care by working with every patient’s health data individually and collecting member groups;
- Increase the security of sensitive patient data; Facilitate communication on different channels or devices;
- Increase patient’s trust and loyalty.
Key Features of Salesforce Health Cloud
1. Patient-to-Patient Deliver
Salesforce Health Cloud allows healthcare professionals to offer the required attention to every patient by providing a personalized experience. This medical CRM offers a complete overview of the patients without common issues like:
- Data depot;
- Security flaws;
- Service delivery delays.
This technology helps reduce the majority of human mistakes and inconsistencies in data storage since all actions are centralized in the cloud, meaning every user with granted access can view the same data and work in real-time and within one place. This comprehensive and transparent patient overview also aids in service standards – the healthcare providers can track the patient to offer help throughout the procedure.
2. Personalized Health Timeline, Care Plan, And Householding Map
These three features, different on their own, are used together to develop a streamlined patient journey that healthcare providers can adapt and personalize at every stage. Simple drag-and-drop workflows guarantee that all plans smoothly move along at an increased speed while automating the majority of manual tasks.
The analytics within the CRM can be used to predict which individuals are likely to need specific treatment according to logged data on personal lifestyle and demographic data. In addition, professionals from third-party organizations with granted access (including insurers and surgeries) can also access this up-to-date data in real-time, irrespective of their location.
3. Care Plan Setup
Thanks to the increased visibility of health data and treatment history, healthcare providers can develop average and customized care plans based on the needs of each patient, addressing any health concerns and providing the best available option.
Healthcare organizations using the Salesforce Health Cloud allow patients to enroll in care plans simply and effectively. This can increase the quality of service while noticeably reducing operating costs.
4. 360° Overview of the Patient’s Data
Alongside the individual patient perspective, a 360-degree overview of all patients is used to provide the most effective care and custom services.
This medical CRM collects data on:
- Current state of health;
- Appointment history;
- Medical history;
- Drugs used;
- Chronic conditions and other critical medical data in detail.
5. Real-Time Communication
The use of Salesforce Health Cloud guarantees that organizations can always stay in touch with patients. Businesses in the medical sector can also connect with the private Salesforce community, acquiring real-time healthcare advice for increased quality of patient care and extra expertise from medical professionals.
6. Salesforce Shield
Even though the Salesforce Shield is not integrated into out-of-the-box Health Cloud, it still provides a sufficient level of data protection that is required for healthcare organizations.
The idea of seamless data sharing with other organizations across the medical sector and introducing new software doesn’t need to be equal to high-security risks. Using Shield, organizations can stay compliant with HIPAA and HITRUST as standard. It ensures that the data is encrypted, while access to certain records is granted only to authorized users.
7. Sales And Medical Devices Optimization
Medical manufacturers can also benefit from using the Salesforce Health Cloud in sales since it helps to:
- Centralizing data;
- Generating valuable insights;
- Facilitating task automation within different devices.
As a result, the technology aids medical staff with:
- Real-time treatment predictions;
- Insights for every new contract.
This has been shown to greatly improve the treatment procedure.
Interexy, as a trusted telemedicine app development company
Benefits of Salesforce Health Cloud
Enhanced Patient Experience
Healthcare professionals not only provide treatments, but they should also handle communication between patients and care teams, create networks, and manage other related tasks. It makes healthcare professionals juggle between different disparate systems.
The Salesforce Health Cloud helps to unify all these systems and collect data, making it accessible within a single platform. This connectivity and holistic video of the patient’s data allows HCPs to provide personalized and higher-quality care thanks to the preferred communication channel.
Higher Engagement Levels Through Preventive Measures
The real-time coordination of patients with doctors is a popular trend today. As a result, Salesforce Health Cloud allows home nurses and health care coordinators to collaborate with patients in their preferred way.
Health Cloud solutions use patient’s personal and social data to help doctors identify all the things that may cause health issues, allowing proactive measures to mitigate these risks.
These solutions also offer data accessibility, revealing whether the patient needs to visit a hospital so that the clinic can provide the transportation and accommodation facilities required.
Cover Patient's Expectations
Considering global digitalization, patients expect personalized and quality care and experience, which includes easy access to data using any preferred device. Salesforce Health Cloud integration can help healthcare organizations and private care providers fulfill their expectations, reducing slow and flawed manual processes.
The technology acts as a single source of truth for every member in the healthcare domain, where all the related data is gathered from a range of healthcare touchpoints. It allows all teams in the clinic or a hospital to organize and deliver an omnichannel experience that is customized according to specific requirements and communication preferences.
In addition to that, this technology also allows customer support to effectively and timely resolve escalated issues, improving operational efficiencies, reducing operational costs, and delivering better care through meaningful interactions.
Iterate Services Based on Patient Feedback
Gaining customer reviews is the only proven way to improve your product and service the way your customers like it. The first thing that you should understand here is that the healthcare domain is patient-centric, so patient feedback is vital to deliver quality care since we are talking about health. Therefore, being able to analyze conversations during different consultations helps to reveal customer’s experiences.
The Health Cloud Salesforce allows clinics and private doctors to easily improve overall patient engagement and grow their loyalty through feedback collections and improving their care based on what patients say. This solution is able to automatically collect the patient’s feedback and organize their experiences according to several factors so healthcare providers can gain valuable data insights that strengthen the healthcare system.
Quickly Modernize the Healthcare System
The incompatibility is one of the biggest problems in the healthcare system today. It prevents healthcare organizations from employing innovative solutions, which are essential in achieving more effective and quality care.
Health Cloud Salesforce remains flexible and compatible with the majority of the systems, so it makes it easy to integrate with the various existing infrastructures of healthcare organizations. The Salesforce Health Cloud data model is developed to work painlessly with various interfaces, so it can be easily integrated with systems like EHR system, ERP, as well as EMR framework.
How Can Interexy Help Integrate Salesforce Health Cloud?
Interexy is the leader in healthcare software development and a known Salesforce Health Cloud provider. We offer end-to-end telemedicine and telehealth solutions, building websites and offering healthcare mobile app development for various healthcare organizations and private clinics.
We stay updated regarding any changes in the domain so we can cover the latest needs of our clients. With flexible cooperation models, we can offer developers with relevant expertise and skills within 10 business days to perform Salesforce Health Cloud integration into any healthcare infrastructure, assisting staff in further usage and consulting regarding any updates you want to add in the future.
Our healthcare and medical device integration, connected health, health cloud, and advanced blockchain-based cyber security solutions like Salesforce Health Cloud help our clients satisfy all the patient’s needs and stay compliant with the domain’s regulations.
Healthcare organizations and private clinics alike should stay informed regarding technologies that are promised to improve operational efficiency and organize the best health outcomes.
Health Cloud Salesforce has quickly become a leading solution to cover the latest patient’s expectations, provide personalized and customized care based on the patient’s current condition, and allow for a comprehensive view of patients’ data and system unification through healthcare data integration.
Discuss your challenges and explore how our team can assist in resolving them!Book a call with our experts
Why choose the Salesforce Health Cloud?
Health Cloud Salesforce can become an ultimate solution for healthcare organizations of different sizes looking for a complete (360-degree) overview of their patient’s experience and a centralized view of patient health data, including lab results, prior and upcoming visits, medical history, and interaction history.
How does Salesforce Health Cloud improve patient experience?
Every patient is different, so Salesforce Health Cloud allows healthcare professionals to deliver detailed patient profiles. This allows clinics to use all the collected patient data to ensure the care is delivered in a personalized and customized way, increasing patient loyalty and building trust. Salesforce Health Cloud allows hospitals and clinics organizations operating with hundreds of patients every week to deliver personalized experiences to each patient.
Who should use Salesforce Health Cloud and why?
Salesforce Health Cloud will be an excellent solution for healthcare organizations of different sizes. It allows for the quick establishment of a small customer service staff. It offers a range of features, including customer-centric care and increasing patient retention rates, that help healthcare organizations stay in demand in this competitive market.
Can Salesforce Health Cloud be integrated with Salesforce Service Cloud?
The Salesforce Health Cloud can be easily integrated with the Service Cloud to leverage the benefits offered by both platforms. In this combination, Health Cloud data can be used to ease all services, automating manual work by sending the relevant cases to the right specialists. Clinics implementing both solutions will also be able to benefit from automated case assignment, service console, comprehensive knowledge base, and other advanced features.