Most scientists agree that the human body has not yet been fully researched, despite scientific and technical progress. Women’s health, in particular, is also full of mysteries.
A mobile application for health self-monitoring can not only provide science with new data but also make the lives of women easier.
If you’re thinking about how to develop a women’s health tracking app, we have created this article to guide you along this path.
Key Statistics
$49.2 billion
The global mHealth apps market size was valued at $49.2 billion in 2023.
CAGR of 11.6%
The mHealth apps market is projected to grow at a CAGR of 11.6% from 2023 to 2030
$105.9 billion
The global mHealth apps market size is expected to reach 105.9 billion by 2032.
mHealth Applications Market Overview
The market for mobile health solutions is growing, and it is expected to grow even more. There are many tools, apps, and technologies that may be helpful with different tasks and goals of doctors and their patients.
For example, there are remote and virtual surgery platforms, applications for self-diagnosing and health issues prevention, telemedicine apps, CMS for hospitals, and a lot of other promising innovations.
Most of them are perfectly tailored to the specifics of the target audience — for example, post-surgery patients, those with chronic diseases, apps for kids health and vaccinations monitoring, and the solutions developed specifically for female users.
FemTech as a Promising Direction for mHealth Apps Development
FemTech stands for the set of tools, apps, and technologies created to meet the specific issues of women’s health, different lifestyles, and demands.
The global FemTech market was estimated at $5.6 billion in 2023 and is expected to reach $13.1 billion by the end of 2030. And this is not the only reason why women’s health app development is promising.
Women are more likely to want to control their health than men. That is, your future FemTech solution may expect a better demand, and this is quite a reason for creating a women’s health app.
Some women’s health specifics need ongoing control. Menstruation, ovulation and pregnancy need to be controlled continually to keep accurate period tracking, plan a pregnancy or prevent it, and better manage and understand female health symptoms.
Women are the most active users of fitness, weight control, and nutrition apps. The popularity of a healthy and active lifestyle largely provoked by social media and increasing health necessities awareness make more and more women integrate fitness, weight, and nutrition control practices into their everyday life.
The use of smartphone health apps is the most convenient way to schedule fitness sessions online and offline, set goals and track progress milestones, revise and improve nutrition plans. In response to the previous trend, wearable devices (like fitness trackers) are also more popular among women.
They are not only useful but also come with a beautiful and trendy design to complement a fashionable outfit. Together, these trends combine into a sufficient reason to make an app for women’s health. Idea development and competition analysis are the first steps along this path.
FemTech Solutions Overview by Types
There are many successful FemTech solution examples and ‘how to create women’s health tracker app’ practices. Let’s find out more about the most prominent apps from different categories.
Period tracking solutions — Clue
This is the most accurate period tracker online with additional ovulation tracking features. The application is powered by AI-driven data analysis and smart predictions to help women better control their monthly changes.
Menopause symptoms control solutions — MenoLife
Going through menopause is quite challenging. The perimenopause and menopause periods may be accompanied by different physical and mental symptoms that need to be tracked and controlled.
MenoLife helps 45+ women stay aware of the changes that happen to them, plus the app has quite an active community to get support from. It is also full of useful tips for menopause symptoms relief, overcoming insomnia and anxiety.
Women’s sexual wellness apps — Ferly
Ferly is quite a non-standard solution. It uses a cognitive behavior therapy framework to help women re-discover their bodies, overcome sex challenges, find out the approaches that work for them and make a step along the mindful sex experience path.
Childbirth planning, pregnancy, and nursing support apps — BabyCenter, BabyFeedingLog
BabyCenter is an app to track a baby’s development, control women’s weight, choose the most beautiful name, calculate childbirth costs, and choose a community of women going through the same stage of life.
BabyFeedingLog, in turn, is breastfeeding management software. It helps track the time and duration of feeding and establishing a sleep schedule.
Fitness and yoga apps for women — Fitness Buddy
This is one of the most popular fitness applications on the market. With it, the users may access thousands of workouts perfectly suitable for different goals and previous experience in sports. Engaging fitness apps are especially relevant in the post-pandemic times when social distancing restrictions are still here.
Nutrition apps and calories trackers — Yazio
Yazio is an innovative calorie counter and weight loss manager. It is teeming with healthy recipes, including gluten-free, sugar-free, and vegan. Yazio may also help you choose and follow the most appropriate diet step by step using the predeveloped nutrition schedules and plans.
Wearable devices — Ava
Ava is one of the best apps for women’s health and fertility tracker app, but it also has branded bracelets developed with female health specifics in mind. The main function of Ava is to identify the opening or closing of the fertile window and define the best days to conceive a baby.
Women safety solutions
There are also solutions for women’s safety. They work like smartwatches for kids and have geolocation identification and route control features.
Create a valuable and competitive FemTech app by employing custom app development services.
Advantages of Women Healthcare Mobile Application Development
There are several advantages to building a women’s health app:
- This is an opportunity to meet market demand. If you have a promising idea in mind, right now is the right time to join the FemTech market.
But you still have to analyze the market, modern women’s behavior patterns, and necessities driven by the current health and economic environment.
For example, many women are abandoning the idea of giving birth because of the shaking financial situation, uncertainty, and the necessity to stay in hospital.
- There are a lot of competitors to analyze and get inspired by. We have reviewed the most promising solutions of the modern FemTech market. Use them as a source for inspiration, additional research, improving your idea and its validation.
You may utilize the experience of a tech-savvy development vendor. There are also many opportunities for getting in touch with an experienced development company and re-use their best practices for healthcare application development.
6 Unobvious Tips for Female Health Mobile Application Development
How to develop a women’s health tracking app? Consider the following features you have to embed to make it outstanding.
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Embed Customizable Reminders
The goal of any health app is always to stay aware of the health changes. To help your users make the most use of this opportunity, consider making your reminders and notifications fully customizable depending on your app specifics and the goal it may help achieve.
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Prioritize Sensitive Data Protection
Medical data is quite sensitive and expensive on the black market, so you have to follow the best data protection practices to let women feel safe when sharing personal and intimate information. Health Insurance Portability and Accountability Act or HIPAA is a set of data protection regulations developed for the health industry every hospital, medical practitioner, and developers have to follow.
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Add “Share with a doctor” Feature and/or Online Consultations
Telemedicine is on the rise since this is an effective approach for accessing top-notch medical care more affordably and safely. The lack of face-to-face interaction is a recent reason for telemedicine solutions’ popularity. Think about adding such a feature as well.
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Think About Smart Suggestions Based on the Data and Behavior
Most healthcare applications are powered and supported by scientific research, data analysis, and smart suggestions.
How to create a female health tracking app with a scientific approach in mind? In this case, you have to utilize artificial intelligence and build custom algorithms to provide the users with a more innovative experience.
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Think of Embedding Social Media Features
Most women love to share their experiences. Building a community and adding some social media-life features is a good strategy to drive engagement and establish user loyalty.
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Drive Engagement via Marathons and Contests
In addition to some kind of social media experience within your app, you may also think about running marathons and contests.
For example, you may invite women to run or swim for a week and award the most active participants with subscriptions and access to more advanced features.
Advanced Technologies in FemTech Applications
Wearables
Wearables include electronic devices worn on the body, like smartwatches, fitness trackers, and augmented reality glasses. These devices usually feature sensors that collect health data like heart rate, physical activity, and sleep patterns.
The sensors utilized in wearable technology may vary according to the specific device and its intended use. Sensors like accelerometers, gyroscopes, GPS receivers, heart rate monitors, and blood oxygen sensors can help build excellent women’s health trackers.
Wearable devices like smartwatches and bracelets can aid women in various stages of life. They track fertility, assist in determining the best time for conceiving a child, and monitor fetal heart activity, movements, and contractions for expecting mothers.
During menopause, these devices assist women in monitoring hot flashes, night sweats, and migraines while also reminding them of the significance of hormone replacement therapy (HRT) medications and regular gynecological examinations. Such devices are crucial in enhancing women’s health and quality of life.
Internet of Things (IoT)
The Internet of Things (IoT) is the network of interlinked devices communicating via the Internet. This network encompasses home appliances, vehicles, medical devices, and industrial machinery.
IoT systems utilize various technologies, such as sensors, wireless communication, and cloud computing. After collecting data from sensors and devices, the information is transmitted to a central location for processing and analysis.
This process is usually wirelessly via Wi-Fi, Bluetooth, or cellular networks. The collected data is subsequently dispatched to cloud-based servers for storage and analysis. It can be used as a base for health tracking software and applications.
Generative AI
Implementing Generative AI technologies such as machine learning and natural language processing has enabled medical data analysis, the development of predictive models, and the support of decision-making processes within healthcare.
Generative AI has significant potential for utilization in healthcare, including improved accuracy of diagnoses, tailored treatment plans, drug discovery, advancements in medical research, and enhanced patient monitoring.
Artificial intelligence algorithms can analyze data from wearable devices and mobile apps to predict menstrual cycles, ovulation days, and other health indicators to help women better manage their reproductive health.
It can also be used to analyze medical history, genetic data, lifestyle, and other factors to develop personalized treatment plans for women’s health-related conditions such as endometriosis, polycystic ovarian syndrome (PCOS), and breast cancer.
AI-powered virtual assistants, such as chatbots, can be integrated into apps for women’s health to help users get quick answers to their reproductive health questions and concerns.
Blockchain Technology
The FemTech industry can benefit from blockchain app development by addressing challenges and enhancing the functionality and security of these applications.Blockchain ensures that sensitive health data, like menstrual cycles, fertility information, and other personal health records, remains secure, reducing the risk of unauthorized access.
Blockchain enables secure and efficient data sharing among diverse healthcare providers, users, and applications while ensuring data integrity. It can also foster interoperability among various health tracking apps. The transparency of blockchain technology cultivates user trust by providing a clear view of the system.
Telehealth and Telemedicine
Telehealth and telemedicine allow women remote access to healthcare professionals. Telehealth app development in FemTech can incorporate video consults, enabling women to consult with gynecologists, obstetricians, and other specialists from their homes.
Furthermore, by utilizing advanced remote monitoring tools, healthcare providers can constantly monitor vital signs, fetal health, or postpartum recovery, receiving real-time data.
Biometric Technology
Biometric technology in FemTech is utilized for user authentication and data protection, guaranteeing the reliability of identity verification mechanisms such as fingerprint, facial recognition, and iris scanning.
This ensures secure medical data access and communication with health professionals. Given the crucial role privacy plays in FemTech, biometric authentication guarantees that sensitive information remains strictly private.
Biometrics is utilized to access medical records, including data for menstrual cycles, fertility, and pregnancy. This helps instill confidence in users regarding the security and privacy of their medical information.
Additionally, biometrics is employed in medication management to verify the identity of users before providing access to medication reminders, dosage instructions, and prescription history. This enhances medication management security and helps to prevent potential errors.
Challenges in Developing Women Health Tracking Apps
Medical software development may be challenging. How to develop a women’s health tracking mobile app, meet market demand and possible pitfalls? Keep the following insights in mind.
Your app design shouldn’t necessarily be pink
Designer's opinion
Avoid stereotypes when designing female apps. Using traditionally “feminine” colors like pink or purple may seem appealing, but avoiding stereotypes is essential. Not all women prefer these colors, and their overuse may alienate some users.
It is crucial to consider cultural variations. Colors hold different connotations across different cultures, so you should identify the target audience from the outset. What may appear appealing or positive in one culture may not translate to another.
The same principle applies to font selection. If the women’s health mobile apps cater to women with different linguistic backgrounds, the designer must ensure that the chosen font supports the necessary character sets.
Choose the right business model
There are several business models you may choose from, but it isn’t necessary to make an ultimate choice right now. For example, you may get started by providing your solution for free but making money from the relevant in-build ads.
P.S. Be thoughtful and careful with ads — they can be highly annoying.
Then, as your solution grows, add more innovative post-subscription features. You may also think about selling additional products or services.
Legal regulation compliance
In addition to HIPAA, health solutions need FDA clearance. Make sure to follow the procedures established by FDA to offer your users a safe and legal-compliant final product.
Obtain Approval and Compliance
Depending on the app’s intended use and features, obtaining regulatory approval, particularly when the app offers medical advice or services, can be a long and challenging process.
Cultural Sensitivity and Inclusivity
It is essential to consider diverse cultural views, beliefs, and practices related to women’s health. The app must be inclusive and sensitive to different user backgrounds and requirements.
User Engagement and Retention
Enhancing user engagement and retention is key to the success of the app. Encouraging consistent app usage can be challenging. Although it is linked to all other apps, we must cultivate user interest and prompt frequent engagement.
Users may lose interest and forget to submit data regularly. A user-friendly interface, timely reminders, and incentivization can help maintain app engagement.
How Can Interexy Help?
Interexy can help you develop a top-notch FemTech application. Our healthcare software development services involve designing and developing of healthcare softwares for better patient care and improved efficiency.
Our expertise and experience in mobile health solutions development, understanding of the technical issues, target audiences specifics, and legal regulation rules will help create a high-end female health app.
Ready to discuss your project idea and outline the future development milestones to achieve them together?
Book a Call
Final Thoughts
We have covered the main issues related to the question of how to develop an app for women’s health. Like with any other solutions development, you have to power your own one with a promising and well-validated idea. Considering the rising market demand, a technically powerful solution can match the user’s preferences and solve their problems.
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